Digital strategies are a way to incorporate all of the digital platforms available today into your branding and marketing plan. Creating a social media presence for your company, from LinkedIn and Facebook to Instagram and Twitter, as well as blog sites like Tumblr or image-based platforms like Pinterest, these tools have become the new means to developing a devoted group of followers who may become your next client or customer.
Of course, nothing is as important as the research… You have to know who your target audience is and get inside their heads. These days, we’re learning the importance of being able to predict the future. Not only do we need to know what the customer wants today, but also what they’ll want tomorrow and the next day. Once you have these insights, it’s easier to position your brand for success.